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Dear Parents,

I hope this message finds you well and filled with excitement for your child's basketball journey with Excel Basketball PA. As the CEO and Head of Player Development, I wanted to take a moment to share a perspective that underlines our philosophy and approach to nurturing young talents.

Many coaches often focus solely on skill development as the primary means to elevate a player's game. While honing individual skills is undoubtedly essential, it's equally crucial to distinguish between skill development and player development.

Skills development, as you may be aware, involves refining specific moves and abilities during the offseason. For example, a player may work diligently on their dribbling through countless drills to build confidence and precision. However, skills alone do not necessarily equate to a well-rounded player. It's like having all the pieces of a puzzle without knowing how to put them together.

This is where player development comes into play. Player development takes those refined skills and integrates them into game-like situations within a team system. It's about maximizing a player's on-court experience and performance. Imagine your child's team facing opponents who struggle to defend against the pick and roll. Player development would mean simulating these scenarios, creating a game-like environment for our team, and guiding players on how to exploit these opportunities strategically.

Player development extends beyond individual skills. It delves into the intricacies of team play, offensive strategies, and making decisions on the court. It's about preparing your child not only to execute skills but also to thrive within the dynamics of a team and adapt to the ever-changing demands of the game.

At Excel Basketball PA, we prioritize both skills and player development. We believe that developing skills is the foundation upon which player development is built. When players have confidence in their abilities, we can seamlessly incorporate them into our team's playing style, ensuring success on and off the court.

We leverage technology to track and analyze your child's performance, identifying areas where they excel and where they need improvement. Our goal is not just to help them expand their basketball arsenal but also to maximize their in-game performance, aligning with our team's objectives and philosophy.

In conclusion, both skills and player development are essential components of your child's basketball journey. Our approach at Excel Basketball PA encompasses both aspects to ensure they become well-rounded players who can contribute effectively to our team's success.

Thank you for entrusting us with your child's development. We're excited to embark on this journey together and watch your young athlete flourish.

Warm regards,

Joshua Etheridge
CEO and Head of Player Development
Excel Basketball PA
(610) 500-1926


A Coach will impact more young people in a year, than the average person will in a lifetime. 

Looking to take your game to the next level? Increase your Basketball IQ? Improve your handles? Want to get in better shape and train like a pro?

Excel Basketball will help you improve your confidence, defense, offense, ball-handling, shooting, separation, footwork, speed, agility and basketball awareness. 
We offer; 1 on 1 Training, Small Group Training, Specialized Clinics, and Leagues for children ages 5+. 


1 On 1 Training : $125 Per Session


Private Small Group Training : $200 Minimum / $40 Per Player

Basketball Leagues


Advanced Training : Message For Details



3819 West Chester Pike, Newtown Square, PA 19073


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